Welcome to the Vandejong blog. Vandejong is an enterprising, strategic, creative communications agency. We build brands and develop campaigns and, when we think it's necessary, even new products. Go to vandejong.nl.
Social media entered the world of communications rapidly and keeps gaining followers. Brands don't want to stay behind and enthousiastically participate in conversations with their target group via Facebook, Hyves and Twitter. At Vandejong, Team E researches what social media and other online developments have to offer us and our customers. How do you strategically implement these new media in campaigns? What does this mean for getting in touch with your target group, which changed from traditional audience to publicist and creator? What are online hypes and what will cause durable communication changes? Can we use community tools and collective intelligence to create better ideas and positive change? We listen to protagoniststs and critics and read articles that focus on these new communication challenges.
Sunday afternoon Eric and Cyril participate in the new Castrum-Peregrini-moment: the cultural brunch. From shrimp cocktails to cucumber mousse, the guests brought their favorite homemade dishes. Here Vandejong presents the new brand concept of Castrum Peregrini. Do you want to know when the next culturale brunch will be held?
With the new exposition by 97-year old Gisele d'Ailly - van Waterschoot - van der Gracht, Castrum Peregrini launches her new brand concept: Intellectual Playground. At the opening of the exposition Gisele is not the oldest.
Message from the 27th floor in the middle of dizzying Shanghai. With our new Chinese names, Marloes and I make new contacts for Foam Magazine and meet inspiring people. Now we are off to the Expo2010-souvenirshop: 5.500 different souvenirs from 50 cents to $5000. To be continued, Pjotr.
Now in the Passengers Terminal Amsterdam: Ideals Day, a networking event for people with ideals and initiatives to reach the millennium development goals. In the millennium agreements room of the Dutch Ministry of Foreign Affairs we give individuals and organisations advice and explain the millennium agreements. Our enthousiasm quickly spreads, today nine new agreements have been closed already.
Photographer Charlotte Dumas makes intimate stills of animal portraits. For her exhibition 'Paradis' in Foam, Vandejong designed an expose outside, where the animals belong. You can visit Paradis in Foam until the 22nd of November.
It is not always easy for Dutch government parties to agree on a matter, but all quickly agreed upon banning bottled water from government buildings. Neau has been making Dutch people more aware of their delicious tap water since 2003. We also like the new initiative 'Join The Pipe'.