Welcome to the Vandejong blog. Vandejong is an enterprising, strategic, creative communications agency. We build brands and develop campaigns and, when we think it's necessary, even new products. Go to vandejong.nl.
After his creative traineeship at Vandejong, Kalle Mattsson went to Curaçao for three months. He noticed the prominent presence of companies such as KFC, Coca-Cola, Burger King on huge billboards. He saw a parallel between the present and history: commercialism as the new colonialism. Companies force their message upon the people o and make profit out of Curaçao. Kalle bought three billboards leave his own message.
Stolen: brands determine the street image. The billboards steal your attention and space in your head.
Coca-Cola: This used to be a punishement site. It's a well-known place on Curaçao. Now there's Coca-Cola written on it with graffiti. Old and new colonialism in one place.
The billboards are there for at least a month, or maybe longer... till someone else buys his own spot in public space.
In Creating Trustville we join to think about the future of museums. Jasper Visser, head of new technology and media at the Nationaal Historisch Museum, writes about how he hopes museums will be the beating heart of a living culture, easily accessible to all people and of true value to society. He presents a few initiatives that take a different approach to the concept 'museum'. We try to do the same for Foam.