Menno Liauw
strategy director & Vandejong partner
He originally studied Dutch; now he’s a communications strategist. Menno doesn’t believe in strictly divided processes, with strategy departments throwing bulky reports full of not-so-sharp points onto creatives’ desks. Ten years ago, Menno started the strategic side of Vandejong. Strategy and creation have gone hand in hand at the agency ever since. And that produces significant added value. The more complex the assignment, the better Menno likes it: he knows great solutions are around the corner.