To stay standing in a changing society, you need long-term vision. You need an undeniable will to achieve something and a full awareness of who you are and who you want to be. The most successful people and the strongest organisations know their own identities through and through. They know what they stand for and can get it across to those around them. But what truly makes them strong is that they mean something to those around them. They are part of a community, built out of a two-way relationship. Meaning and the right to exist go hand in hand with creating value – not only financial value for yourself but also immaterial value for those close to you, your colleagues, your organisation, your clients and, most of all, society. What will you say if someone asks: Are you proud of what you’ve done? How have you inspired the world?







