- Branding by Vandejong
- At Vandejong, branding is about designing relationships. It’s about forging meaningful connections with the people and organisations you want to matter to. It’s about manifesting your ambitions so people can relate to your product or ideal. Your brand shows the world what you aim to achieve and how. It’s a personal bible with a concrete plan of action for today plus inspiration for tomorrow. A brand generates new energy, new decisiveness, new ideas, new products, new relationships, new style…
- You are Unique
- You can’t learn to be unique – you already are. But it’s important for others to see your uniqueness. You’ve got to know what you stand for and get it across to those around you with full conviction and energy. That’s what powerful communication is all about. Starting from this premise, we create new communication forms, products and projects that distinguish themselves through their authenticity. We go back to the basics and start there. Whether your field is culture, knowledge, the city or the countryside, for-profit or non-profit, we really want to know: Who are you?
- The Magic of Creation
- At Vandejong, strategy and creation go hand in hand. We combine a businesslike, goal-oriented mentality with imagination and creativity. Because that’s the way to achieve maximum results. We use creativity to spark your enthusiasm. We visualise a future in words and images – a new horizon that can show you unexpected solutions and opportunities. And we use creativity to make your strategic ambitions concrete and realisable. That generates energy and decisiveness and puts tangible results within your grasp.
- Pushing Boundaries
- We believe in the power of creating, in ground-breaking change, when necessary. It’s possible today more than ever. The way we see it, the present offers opportunities. You can take a fresh look at the world and determine your place in it. You can (re-)define, (re-)create, (re-)invent. This attitude means we work best with organisations that seek to become – or remain – leaders in their field. Standing out means constantly changing, and a constant desire to change. We’re convinced of that. There is no ‘can’t’. We’ll push the boundaries with you.
- Working with a Brand Concept
- In the branding path, we bring complex questions and problems back to the basics and then set down a brand concept. We visualise a final picture and outline concrete, creative ways to get there. The brand gives direction to policies, programming, communication and design. We often remain involved in the extension of the brand concept in campaigns and other communications. New products, services and programming often arise, and we frequently develop on- and offline content platforms based on encounters and exchanges between people.
- Multidisciplinary
- We work in a project-based, multidisciplinary way. Our creatives are involved in strategy, and our communication advisors contribute to creative concepts. This ensures top-notch output from start to finish. When specialised knowledge is needed, we hire it in. We work with specialists in photography, film, copywriting, illustration, the Internet (e.g., social software, web applications, e-marketing and hosting), media buying, PR, events and product development. We also frequently hire independent advisers who have earned their stripes in politics, government, business, marketing, business development and social organisations. That means we can put your vision into your organisation and your brand into your communication in an optimal way.