Amsterdam Light Festival
In the cold, cold winter months of December and January, the Amsterdam canals light up with shining art. International artists use the city as a canvas for their most impressive artworks. During these months, the city turns into one big open air museum.
From 2017 up until now, Vandejong is the campaign partner for the Amsterdam Light Festival. We developed a colorful gradient campaign that will light up Amsterdam during the cold grey winter months. This way the campaign not only functions as a promotion of the festival, but simultaneously colors the city.