Art exhibition? Art expedition! In the summer of 2016, the first edition of Into Nature took place: a twelve week bi-annual art route through the landscape of Drenthe. Along the trail, international artists graced the area with work inspired by the nature, culture and history of Drenthe. And while these artists further adorned the landscape, we devoted ourselves to the brand concept, campaign and website for Into Nature – challenging visitors to reflect on art and nature and let themselves be surprised by Drenthe.
